Updated: May 27, 2025
When you set up your website for your new business there are certain documents that should always be in place and visible.
This is necessary for complying with the law. But it is not just about legal protection – it is also important for the credibility of your business and for good optics. Your website is the public face of your business, and a potential customer or supplier will nearly always check it before deciding to do business with you. If a customer checks your website and it isn’t in order, they might think that the rest of your business isn’t in order.
Here are the minimum requirements:
Terms of Use
Your website “Terms of Use” or “Terms and Conditions” describes how users may use your website and ensures that the necessary legal protections are in place. For example, it would include a disclaimer of warranties and a limitation of your liability. The Terms of Use may also include elements such as: referencing other terms that apply (for instance your privacy notice), account security, user posted content, prohibited uses, protection of your intellectual property, and governing law.
Depending on the nature of your business and website (for example, if you intend to contract directly with customers through your website) the Terms of Use may also describe how you deliver and charge for your products and services.
Privacy Notice
Your “Privacy Notice” or “Privacy Policy” describes how you as the data controller collect and process the personal data of your website’s users. It is required in order to comply with the data protection laws that apply in the jurisdictions in which you do business – for example, the Data Protection Act 2018 in the UK or the General Data Regulation (GDPR) 2016 in the EU. The Privacy Notice describes what personal data you collect, how you collect it and how you process it. It also sets out your website’s users’ rights over their personal data and how to contact you in order to assert these rights.
Cookies Notice
Depending on the nature of your website, it might be better to describe how cookies are used to collect and process user personal data in a separate “Cookies Notice” or “Cookies Policy”. A cookie is a small file of letters and numbers that is stored on a website user’s browser or computer hard drive if the user agrees. The Cookies Notice sets out the types of cookies that your website uses. Related to this, we can advise you on the need for a “Cookies Banner”, which is a mechanism that you can implement to obtain user consent to cookies.
It is essential that you have the right documents in place, and we can help ensure that you do. Contact Aria Grace Law Partner Nick Bent if you need help – Nick is an expert in drafting website documents and advising on requirements for all types of businesses.
General Update by Nick Bent, Partner at Aria Grace Law
eola & Aria Grace Law CIC Case Study
# eola & Aria Grace Law CIC Case Study
Lindsay Healy
* Oct 6, 2023
* 2 min read
Updated: Feb 24, 2025
Eliminating Barriers & Accelerating the Signatures of Over 100 Customers
About Eola
The leading booking platform for the activity and leisure industry.
Founded in 2018.
>400 customers.
2 rounds of funding.
About Will Koning
CCO at eola.
Former founder and CEO of SaaSLeads Academy.
>15 years in tech sales.
A LinkedIn Top Sales Influencer.
The Challenge
eola underwent a strategy pivot in 2022, whereby they wanted to renew and sign new customers from pay-as-you-go, SaaS model subscriptions to multi-year retainer-based contracts. This would enable a significant uplift in revenue but also a more structured customer experience that would lead to greater platform engagement, usage and advocacy.
The challenge was that such a shift in contract type would inevitably lead to increased friction and length of time in contract negotiations. This is where Aria Grace Law CIC got to work.
The Solution
With extensive corporate and commercial legal experience, the team led by Puja Modha was able to not only mitigate the expected increase in the deal timescale but actually reduce it. By understanding the value and requirements of both eola and their customers, the pivot wanted by eola could be demonstrated as a win-win for both parties. Therefore, Aria Grace Law CIC created new order forms, contract structures and templates, as well as positional training and advice as to how to navigate the conversation with new and existing customers.
“The terms of service created by Aria Grace Law CIC have been absolutely intrinsic in the success of our recent commercial results by significantly reducing red lines and push back barriers. They show that tier 1 level legal services don’t have to be delivered in the traditional ‘corporate’ way!”
– Will Koning – eola CCO
“We are delighted that we could support eola and Will, who we had previously worked with in other capacities. Their business and model is multi-faceted and with exciting high growth potential. The team were great to work with and we look forward to continuing the relationship well into the future!”
– Puja Modha – AGL CIC Partner
The Results
- 20% reduction in sales cycle timeframe.
- 100+ customers moved onto multi-year deals in the last 12 months.
