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Eliminating Barriers & Accelerating the Signatures of Over 100 Customers
About Eola
- The leading booking platform for the activity and leisure industry.
- Founded in 2018.
- >400 customers.
- 2 rounds of funding.
The Challenge
eola underwent a strategy pivot in 2022, whereby they wanted to renew and sign new customers from pay-as-you-go, SaaS model subscriptions to multi-year retainer-based contracts. This would enable a significant uplift in revenue but also a more structured customer experience that would lead to greater platform engagement, usage and advocacy.
The challenge was that such a shift in contract type would inevitably lead to increased friction and length of time in contract negotiations. This is where Aria Grace Law CIC got to work.
The Solution
With extensive corporate and commercial legal experience, the team led by Puja Modha was able to not only mitigate the expected increase in the deal timescale but actually reduce it. By understanding the value and requirements of both eola and their customers, the pivot wanted by eola could be demonstrated as a win-win for both parties. Therefore, Aria Grace Law CIC created new order forms, contract structures and templates, as well as positional training and advice as to how to navigate the conversation with new and existing customers.
